FieldbornWelcome to Fieldborn
Clean, strong supplements with nothing hidden
Not owned by Big Pharma. Not owned by a consumer-goods giant.
A business built on showing you exactly what you're taking
About us and what we want to do
Hi, I'm George. I started Fieldborn because I've lived the whole road from crisis to health, and I got tired of what most of the supplement industry is selling us on the way.
For years I was the guy who wasn't living up to his potential. Brain fog. Trouble concentrating, failing in school. Energy and moods that swung up and down. Skin problems. Weight that went from too skinny to too heavy. Alcohol and drugs. It spilled into my family and my relationships.
In 2000 I started researching my own health. Greens powders, oils, food, sleep. I sat down with homeopaths, food coaches, naturopaths and other experts, and slowly built what worked into my life. Meditation, yoga and Qi Gong. Traditional Chinese energy work and herbal medicine. I studied psychedelic integration and trained in trauma and addiction coaching.
I rebuilt my mind, my body and my business. I've run businesses across North and Latin America and lived the digital nomad life. For the last ten years I've been making and selling supplements myself.
What I found
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Why I started Fieldborn
Why I started Fieldborn
The deeper I went, the worse it looked. Food has got dirtier, in its ingredients and in the tactics used to sell it. And many supplements aren't what they seem.
A lot of "natural" brands are owned by drug and consumer-goods giants. More than 80% of the world's vitamin C is made by Chinese manufacturers (MDPI). Ingredients often come from sources nobody would accept if they could see them, and at best a product does nothing.
I call these conspira-facts: they sound like conspiracy until you check the sources. So we show the sources.
CanPrev, Cyto-Matrix, Orange Naturals
owned by
Apotex, Canada's largest drug company (bought February 2025)
CanPrev, Cyto-Matrix, Orange Naturals
Owned by Apotex, Canada's largest drug company (bought February 2025). Source: Apotex
Solgar, Pure Encapsulations, Garden of Life
owned by
Nestlé Health Science
Solgar, Pure Encapsulations, Garden of Life
Owned by Nestlé Health Science. Source: Nestlé Health Science
Our mission on video
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Our mission
Our mission
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Going to the source
Going to the source
What's really in your supplements?
Them (Big Pharma, big business)
Turn your bottle around and find the "other ingredients" or "non-medicinal ingredients" line. Factories add these so powders flow through machines making millions of tablets:
Dicalcium phosphate, Silicon dioxide, Magnesium stearate, Stearic acid, Microcrystalline cellulose, Croscarmellose sodium, Maltodextrin, Polydextrose, Titanium dioxide, Iron oxides, Talc, Sucrose, Shellac, Carnauba wax, Hydroxypropyl methylcellulose coating
Us (the people)
So George, what do you add?
As close to nothing as we can get
Every product page lists every non-medicinal ingredient. If a product needs one, such as the capsule itself or a carrier oil for drops, we name it and say why.
Who really owns your vitamins?
Checked 2026-10-25. Every row links to its source.
| Brands | Owner | Source |
|---|---|---|
| CanPrev, Cyto-Matrix, Orange Naturals | Apotex, Canada's largest drug company (bought February 2025) | Apotex |
| Centrum | Haleon, formed in 2022 from GSK's and Pfizer's consumer health businesses | Haleon |
| One A Day | Bayer AG | Ledger |
| Nature Made, MegaFood | Pharmavite, a subsidiary of Otsuka Pharmaceutical since 1989 | Wikipedia |
| Solgar, Pure Encapsulations, Garden of Life | Nestlé Health Science | Nestlé Health Science |
| Nature's Bounty, Puritan's Pride, Ester-C, Osteo Bi-Flex, Nuun, Sisu, Gard | Nestlé; sale to private-equity firm Yellow Wood Partners agreed for US$1B, closing expected first half of 2027 | Manila Times / Reuters |
| Thorne | Being bought by Procter & Gamble for US$3.8B, closing expected Q4 2026 | Nutrition Insight |
| New Chapter, Metamucil, Align | Procter & Gamble | Athletech News / Reuters |
| Seven Seas | Procter & Gamble, bought from Merck KGaA in 2018 | The Pharma Letter |
What Fieldborn does differently
What we want to do
- Grown and made by us. Our own lion's mane grow room is being built now.
- Nothing hidden. Every ingredient, where it comes from, and the lab results for every lot are on our site. Scan the QR code on your pouch.
- The best ingredients we can find. Designer, branded ingredients with their own research behind them, chosen over the cheapest powder.
- Shown on camera. You'll see the farms, the suppliers, the capsule room, and me.
- Our own capsule room, then our own extraction.
Where I am now. I'm not finished. I'm still losing weight, and I'm doing it with my metabolism, my eating habits, training, and the supplements that keep my mind, senses and body sharp. On Canadian Thanksgiving, October 12, 2026, I started filming this last stretch.
— George